QUNIAN，WOHETONGSHIZAITIYANHTC Vive（XUNIXIANSHI）DESHIHOU，BIANSHIBIANMAJIE，XINLIFEICHANGJIDONG。

DANGSHIWOMENXIANGJIKEJICHANPINNIYIGE“WOCAOZHISHU”，YISISHIZAISHIYONGNAGEKEJICHANPINDESHIHOU，MAJIECISHUZUIDUODECHANPINSHIYOUYIDINGDAIBIAOXINGDE，DANGSHIHTC ViveDEWOCAOZHISHUFEICHANGGAO，TONGSHISHENZHIZAIBUSHAOXIAODemoDESHIHOUDOUQUANCHENGMADAOWEI——“WOCAO，HAIYOUZHEIZHONGCAOZUO”DEWOCAO。

JINNIAN，WOKANYIXIEMEITIPINGCERENTIANTANGDEXINZHANGJISwitchHE《SAIERDACHUANSHUO HUANGYEZHIXI》，YETICHULEYIGEXINXIANDECIHUI，KEYILIJIEWEI“SHIJIANXINXIANDU”，YISISHIDANGNIZAITIYANYIKUANCHANPIN，YUETIYANYUEFAXIANDAKAILEXINDALU，BINGQIESHENXIANQIZHONG……NEIMETADESHIJIANXINXIANDUYEJIUYUEGAO，JINIZHANGSHIJIANSHIYONGZHIHOUYUEFAXIANLIBUKAITALE。

WOJUEDEZHIYAO“WOCAOZHISHU”GOUGAO，“SHIJIANXINXIANDU”YEGOUGAO，YIGESHUMACHANPINKENENGJIUCHENGLEYIDABANLE。

SHUOSHIHUA，JINTIANWOZAIXIEGEZHONGZHINENGYINXIANGJISHU、CHANPIN、TIYANDEGAOZIDESHIHOU，QISHIHENXIANGSHIQUNIANWOXIEVR（XUNIXIANSHI）SHIDEGANSHOU——“WOCAO，WOCAO，WOCAO”、“MAIMAIMAI”……

KEYIKENDINGDISHI，JIHUSUOYOUDEZHONGGUOHULIANWANGJUTOUHERENGONGZHINENGGONGSIDOUSHITUZAIZHINENGYINXIANGZHEIGEPINLEISHANGYIZHANSHENSHOU，ERZHEIYI“KANDEJIAN”、“MODEZHE”、“TINGDEDAO”DEYINGJIANCHANPIN，YEQUESHIYUANBI“PPTRENGONGZHINENG”LAIDEKAOPU。

DANZHINENGYINXIANG，ZHENDESHIRENGONGZHINENGJISHUDAOWEILE，JIUNENGHUOQILAIDECHANPINME？

YINXIANGDEZHINENGHE“SHIJIANXINXIANDU”，SHOUZHIYUKEYIBANGDINGDUOSHAOZHINENGDIANQI……

JUTOUDECHUANGRUXUNSUJIYINXIANGSHICHANGSHENGWEN。

2017NIAN1YUE：BAIDULIANHEXIAOYUZAIJIAFABUDAZAILEDuerOSDESHIPINDUIJIANGJIQIREN；

2017NIAN6YUE：TENGXUNLIANHESHUZIJIAYUANFABUDAZAILEXIAOWEIDE“QINJIANH2”；

2017NIAN7YUE：ALITUICHUDAZAILEAliGenieRENJIJIAOHUXITONGDE“TIANMAOJINGLINGX1”。

JUTOUGONGSIHEYINXIANGZHIZAOCHANGSHANGFENFENKAWEIYINXIANG，GENGDUODESHITIXIANZHENGDUOZHINENGJIAJURUKOU、YIJIBEIHOUDASHUJUDEJUEXIN。

DANJISHISHIZAILIANGNIANJIUKAISHIBUJUDEDINGDONGYINXIANG、SANNIANQIANJIUQIDONGCHUANGYEDERokid，RUJINZAIZHINENGYINXIANGDECDUANSAIDAOSHANGDOUZUODEBUGOUHAO，YUANYINBINGBUZAIYUYINXIANGBENSHEN。

YIFANGMIANSHIZHONGGUOXIAOFEIZHEDUIYUCHUANTONGYINXIANGDELISHIYILIUWENTI；LINGYIFANGMIAN，ZHONGGUOXIAOFEIZHEDEJIATINGHUANJINGYUZHINENGYINXIANGXINGCHENGLEQIANGLIEDEFANCHA，CHANGJINGYUANSUBINGBUCHONGFEN，ZIRANBUNENGXINGCHENGGANGXU。

YUYINXIANGDEYINZHI、SHIBIEZHUNQUEDUDENGZISHENSUZHIWUGUAN，ZHINENGYINXIANGDE“SHIJIANXINXIANDU”QUJUEYUNIJIALIYOUDUOSHAOKELIANJIEDEZHINENGDIANQI。ZHIYOUDANGJIATINGZHONGYONGYOUZUGOUDUODEZHINENGSHEBEI，ZHINENGYINXIANG“YUYINKONGZHI”DEHEXINGONGNENGCAINENGQIDAOZUOYONG。

MAIBUMAIZHINENGYINXIANGZHEIGEWENTI，CONG“YINXIANGZUODEHAOBUHAO”BIANCHENGLE“XIAOFEIZHEYIYOUDUOSHAOZHINENGSHEBEI”，“ZHEIXIEZHINENGSHEBEINENGBUNENGLIANJIE”，YIJI“NENGBUNENGWANCHENGGENGHAODETIYAN”DEWENTI。

ZHEIYUDADUOSHUZHINENGYINXIANGSHENGCHANCHANGSHANGJILIXUANYAOHEXIANGYAOZHANSHIDERENGONGZHINENGJISHUQISHIMEIYOURENHEGUANXI，FANERSHIYIGEDANCHUNDESHANGYEWENTI。

DABUFENDEPUTONGRENJIALI，MEIYOUZHEIMEDUOKEKUOZHANDEBIANJICHANPIN。ERJIBIANSHIYOUZUGOUDUOZHINENGYINGJIANDE“JIKEZHIJIA”YEMIANLINYIGE“ZHANDUI”DEWENTI：

WOMAILETIANMAOJINGLING，LIANBUSHANGJINGDONGZHINENGDEKONGDIAO；WOMAILEDINGDONGYINXIANG，LIANBUSHANGALIZHINENGDEJIASHIQI；WOMAILEQINJIANH2，LIANBUSHANGXIAOMIDEDIANDENG。

GUOQU3NIANZHONGZHINENGJIAJULINGYUJUNFAHUNZHANDEJUMIAN，SHANGQIEKEYIYONG“ZAIYIGESHOUJISHANGZHUANGYIDUIKONGZHIApp”LAIJIEJUE。DANCHANGSHANGZONGBUKENENGRANGYONGHUZAIJIALIMAIYIDUIZHINENGYINXIANG。

ERFANGUOLAISHUO，XIANGYONGYIGEDANJIAQIANYUANZUOYOUDEZHINENGYINXIANGLAIYUESHUYONGHU“ZHINENGMAIMOUGEPINGTAIHEZUODEJIADIAN”，YESHIFEICHANGBUXIANSHIDE。

YINCI，ZHONGGUOZHINENGYINXIANGDE“JINENG”YONGYUANZHINENGTINGLIUZAITINGGE、TINGXIANGSHENG、TINGTIANQIYUBAOZHEIZHONGBUTONGBUYANGMEIYOULIYIJIUGEDELINGYUSHANG。

XIFANGDEHUO，BUYIDINGSHIDONGFANGDEHUO

2014NIAN11YUE，ZHINENGYINXIANGDE“ZUSHIYE”YAMAXUNDEEchoZHENGSHIFABU。NINENGKANDAORUJINZHEIMEDUODEZHINENGYINXIANG、BATDESISHA，JIBENSHANGDOUSHIYUANYUZHEIKUANCHANPIN。

2014NIANDEEchoGENGDUODEHAISHIZHUANZHUZAIYINXIANGSHANG，RANGRENHENNANFAXIANTASHIYIGEJIATINGCHANGJINGDERUKOU，GENGBIETIYOUDUOSHAO“WOCAOZHISHU”LE；2017NIANDEEchoYAOSHENYIBIANCHENGWEILEYIGEYUYINWEIJICHUDEPINGTAI，GENJUBAODAO，TAKAIFANGCHULAIDEJINENGYIJINGCHAOGUO10000ZHONG。

HUOXU，ZHONGJIUSHIKANCHUANLEJeff BezosDEGUIJI，ZAIEchoFABULIANGNIANHOU，DAZAIGoogle AssistantDEGoogle HomeZHENGSHIMIANSHI。

ZHIJINBUDAOSANNIANSHIJIAN，EchoDESHULIANGJIEJIN1000WANTAI。GENJUSHICHANGZIXUNGONGSIeMarketerFABUDEBAOGAO，MEIGUOZHINENGYINXIANGYONGHUYUE70.6%SHIYAMAXUNYONGHU，GoogleZHIZHANLE23.8%。ZHENGSHIYAMAXUNSHANGYANDEZHEICHANGYINXIANGDEQIXI，DIANRANLEZHENGXUNQIUXINZENGZHANGDIANDEZHONGGUOXIAOFEIDIANZIPINSHICHANG。

DANHENDAYIYISHANG，ZHONGGUOYINXIANGSHICHANGDEHUOREBINGBUJINJINSHIYINWEIEchoDECHUXIAN。2017NIANPINGGUOWWDCSHANG，PINGGUOZHENGSHITUICHULEYINXIANGCHANPINHomePod，ZHEIKUANCHANPINZHUDAYINZHI，BINGWEIGUODUODEQIANGDIAORENGONGZHINENGYIJIYUYINZHUSHOU。

“PINGGUOZHEIYANGDINGYICHANPINSHIFEICHANGCONGMINGDE，YINWEIDUIHUAYINXIANGDUIYUPUTONGXIAOFEIZHELAISHUO，GENBENMEIYOURENHEGANJUE。DANRUGUOTASHIPINGGUODEYIGEYINXIANGCHANPIN，ERQIEZHUDACHUANTONGDE‘YINZHI’GAINIAN，KENENGCAINENGYINQIGENGDUOXIAOFEIZHEDEZHUYI。”YIWEIYINXIANGCHANYEDERENSHIDUIPingWestPINWANSHUO。

QISHITAJIANGDESHIYIGEZIRANLUOJIDEWENTI——CONGBENLAIJIUYOU“MAIYINXIANG”DEXIGUAN，DAO“YOUYITAIYINXIANG”，ZUIHOUXIGUANYONGYUYINHEYINXIANGDUIHUA，ZHEISHIYAMAXUNYIJIHAIWAISHICHANGZUOYINXIANGDELUOJI。

DANZHEIHEMUQIANZAIZHONGGUOSHICHANGQIANGDIAORENGONGZHINENGDECHANPINBUTONG——ZAIZHONGGUO，RENMENHENSHAOYOUGEJINIANMAIYITAIYINXIANGDEXIGUAN，GENGSHIHENSHAOYOUSHIJIANQUGUANZHUZHINENGYINXIANG；KUANGQIERENGONGZHINENGSHIYIGEHUISEDEJISHU，ZHONGWENYUYINDEJISHUBENSHENHAICUNZAIZHEYIXIEWENTI。

HUANYANZHI，XIFANGSHIJIEDUIYUYINXIANGMEIYOU“WOCAO”BANDEJINGYA，TASHIYIGEZIRANXINGCHENGDEGUOCHENG——ZHINENGYINXIANGYUANZIYUDUICHUANTONGYINXIANGZHEIYIPINLEIDEZIRANYANSHEN。

ERZHONGGUOSHICHANG，YONGRENGONGZHINENGWEIYINXIANGBAOZHUANGYIGEGAINIAN，QIANGXINGJIBUXUYAOYINXIANGDEYONGHUSAIYIGEYINXIANG，JIUWANQUANBUSHIZHEIMEYIHUISHIERLE。

HAIWAISHICHANGYANJIUGONGSICounterpoint ResearchJIUCHUGUOYIFENBAOGAO——JINNIANJIANGHUIYOU200WANTAIZHINENGYINXIANGJINRUZHONGGUOSHICHANG，DANBIQIMEIGUODE1400WANTAIHAISHIJIAOXUNSE。WOMENYEYONGJIGUANGDASHUJUPAOLEYIFENGUONEISHICHANGZHULIUZHINENGYINXIANGSHUJUBAOGAO，LAITIXIANMUQIANZHINENGYINXIANGYONGHUZHANYOULVDEWENTI：

ZHUYAOPAODESHIMUQIANYISHOUZHINENGYINXIANGDEappDEZHUANGJILIANG，DANGRAN，CHANPINPAIMINGHEappFABUSHIJIANYOUHENDAGUANXI

YOUYUSUOYOUZHINENGYINXIANGDOUXUYAOZAICHUSHIHUASHIYUSHOUJIAppXIANGLIAN，WOMENKEYITONGGUOSHOUJIAppDEANZHUANGLIANGCEMIANGUANCHACHUZHINENGYINXIANGDECHUHUOSHUIPING。CONGSHANGTUDESHUJUKEYIKANCHU，GUONEIZHINENGYINXIANGCHANPINDEPAIMINGYUYINXIANGFABUDESHIJIANYOUZHIJIEGUANXI，CHANPINPAIMINGHEappFABUSHIJIANYOUHENDAGUANXI，DANLIANGNIANQIANFABUBINGCHIXUTUICHUXINPINDEDINGDONGYINXIANG（AppMINGWEI“ZHINENGYINXIANG”）DEZHUANGJILIANGYEJIN9WANZUOYOU。

JINGUANZHEIYISHUZIBINGBUWANQUANDAIBIAOXIAOLIANG，DANCONGSHULIANGJILAIMOHUPANDUANZHINENGYINXIANGZAIGUOQULIANGNIANLIZHENGTIDEPUJIDUSHENZHIMEIYOUZHINENGSHOUBIAOGAO。

ZHINENGYINXIANGZAIXIAOFEIJISHICHANG，MUQIANHAIMEIYOUQILIANG。

DAN，JIUJINGYAOAOYAODUOJIU？

“JUTOUCHUANGRUSHIJISHANGHAOSHI，RANGGENGDUODERENZHIDAOHAIYOUZHEIYANGDECHANPINCUNZAI”、“MUQIANNENGGOUSHIXIANDEGONGNENGHAIYOUXIAN，WOMENHUIJIXUDAMOBIANJIE”、“GONGNENGHUISUIZHECHANPINSHENGJIYUELAIYUEWANSHAN”、“YAOYOUDIANNAIXINDENGDAIZHEIGESHICHANGDEBAOFA……”

ZHEIJIHUSHICAIFANGMEIJIAYINXIANGGONGSIZAI“RUHEKANDAIZHONGGUOYINXIANGSHICHANGBUWENBUHUO”DEWENTISHIDEDAFU。

YINXIANGQIYEZHUHESHICHANGYANJIUJIGOUDOURENWEI，ZHONGGUOSHICHANGYAODENGDAOZHINENGYINXIANGSHICHANGBAOFA，KENENGHAISHIYAODAOMINGHOUNIANZAIKAN。

PingWestPINWANYETONGJIDAO，JINGUANBATPINGTAIQUANBUDOUZAIBUJURENGONGZHINENGYIJIZHINENGYINXIANG，DANMUQIANWEIZHI，NENGDAODAXIAOFEIZHESHOUZHONGDECHANPINZAI10KUANZUOYOU。

YAOZHIDAO，XIAOFEIZHECONGLAIBUHUIWEIJISHUFUFEI。ZHEIYINIAN，AIJISHUDEZENGZHANGWUFEIZUIZHONGSHIYAOLUODAOXIAOFEIYINGJIANSHANG，YOUGENGDUODEYINGJIANYONGLAIHUODEGENGDUODEXIAOFEIZHE，XIAOFEIZHEWEICHANPINFUFEI，CHANPINGONGSIWEIJISHUFUFEI，ZUIHOUXINGCHENGYIGELIANGXINGDEHUAN。

ZAISHICHANGHAIMEIQILIANG、XIAOFEIZHEDUIYUZHINENGYINXIANGHAIMEIYOUTESHUGAINIAN、JUTOUJIERUSHICHANGJIAOYUXIAOFEIZHEDEQIANQI，“AOXIAQU”KENENGSHIMEIJIAYINXIANGQIYE、ZHIZAOSHANGNENGJICHUDEWEIYIDAAN。

DANGRAN“AOXIAQU”WUFEISHIXUYAOYOUQIANCHENGXIAQU——HUOSHIJIXURONGZITAIGAOGUZHI，HUOSHIKAIYUANJIELIU，YONGYIJIXUDAMOCHANPINDETIYAN，JIXUTUOZHANYINXIANGZAIJIATINGCHANGJINGDEYINGYONG，ZHIDAOYINXIANGSHICHANGDEBAOFA，XIAOFEIZHERENKE。

DANGAOGUZHI、DIXIAOLIANG、BUNENGBIANXIANZHEIXIEWENTISHIFOUNENGCHENGZAIBUZHIDAODAOHESHICAINENGHUODEYINXIANGSHICHANGNEIDALIANGYONGRUDEZIBEN、GONGSI、CHANPINYIJICHUANGYEZHE？BUKEQUEDINGDEYINSUSHIZAITAIDUO，AODAOZUIHOUDEJIEGUOBUDEERZHI。

NEIXIENIAN，ZUIHOUAOCHENGPAOMODECHANPIN……

SHUOQI“AOXIAQU”，YIJIMEIMEILIANXIDAOZHINENGJIAJU，JIURANGWOXIANGDAONEIXIELUNWEIJISHUPAOMODECHANPIN。

LIANGSANNIANQIAN，ZHINENGYINGJIANHUOLEYIBO，DANYOUTUICHAO。BENZHISHANG，CHUANTONGYINGJIAN+WiFiBEIGUANSHANGLEYIGESmartDEMINGZI，QISHIDAOZUIHOUFAXIAN，GENBENSHANGJIUSHIYIGEWEIXUQIU——RENMENBUYUANYIYONGYIGESHOUJIQUKONGZHIZHINENGJIAJU，ERQIEDUIYUDAZHONGLAISHUO，ZHINENGYINGJIANJIESHOUDUBUGAO，NEIXIEGONGSILUNWEIYIGEDAPAOMO。

QUNIAN，VRCHENGWEIPAOMODEYUANYIN，SHIJISHUCUNZAIBUZU，CHANPINYINGYONGFANWEITAIZHAI，TIYANMEIYOUZUGOUHAO；DAOSHICHANPINJIAGEGAOQI，QIYEGUZHITAIGAO，JINRUDEZIBENYOUTAIDUO，QUANDOUCHUANGJINRUKOU，QUEMEIYOUCHUKOU，YEXINGCHENGLEYIGEJUDADEPAOMO；

JINNIAN，AIRENCAIYOUYOULECHENGWEIPAOMODEQINGXIANG——RENCAITAIGUI，QIYEGAOGUZHI，DANNENGSHIXIANDEJUTIXUQIUYOUBUCHENGZHENGBI，BUNENGTIXIANPINGMINHUA，HAIBUNENGXINGCHENGGUANGFANDEJIAZHI，CDUANGONGSIKENENGYOUYAOXINGCHENGYIGEPAOMO；

WOXIANGHUAGEZHONGDIANLE——NEIXIEFUHEPAOMODEYUANSU：

DUANSHIJIANDALIANGMAOCHULAI——ZAIYINXIANGZHEIGEWENTISHANG，YINWEIYOULEBATJISHUPINGTAIDEKAIFANG，YONGXIANCHUYIPIJISHUCHUANGYE，DANZHENGTIHEXINJISHURENGRANSHOUZHIYUREN；CHUXIANDALIANGDETAOQIAOCHANPIN。BATSANJIAQUANBUJINGZHENG，ZUIHOUBIYOUPAOHUI，DAOXIADEJIUSHINEIXIETAOJISHUQIAODECHUANGYEZHE。

 

TOURUHECHANCHUBUCHENGZHENGBI——ZUOYIGEHAODECHANPIN，BENZHISHANGSHIYIGEJISHUSHUCHUDEGUOCHENG；ZUOYINXIANGDEGONGSI，BENZHISHANGHAISHIRENGONGZHINENGGONGSI。JISHUYAOLUOZAICHANPINSHANG，RANGGENGDUODEXIAOFEIZHEGANSHOUDAOJIAZHI。RUGUOZHISHIYOUGAOGAOZAISHANGDEJISHU，ZUIHOUMEIYOUDAILAIGENGDUODEXIAOFEIZHE，TOURUDEJISHUJINGLIJIUHUILUNWEIPAOMO。

BENZHISHANGLAIKAN，DUIHUAYINXIANGQISHISHIYINGJIAN+YUYIN（AIJISHU）。CONGMUQIANLAIKAN，AIDUIYUYUYINJIAOHUBENSHENDETISHENGRENGRANYOUXIAN，CDUANYONGHUMEIYOUDALIANGCAIYONG，MUQIANHAIMEIYOUXINGCHENGGUANGFANDECHANGJINGYINGYONG。

CONGJISHUCHENGSHULUODIDAOCHANPINYINGYONG，CHANPINRUGUOMEIYOUBEIDAGUIMOXIAOFEIZHESHIYONG，MEIYOUCHIXUDE“SHIJIANXINXIANDU”，HUOXUDOUYAOCHENGWEITANHUAYIXIANDEFENGKOU……

QISHI，WOYOUYITAIZHINENGYINXIANG

ZUOWEIZHEIGEXINGYEDECONGYERENSHI，WOJIAZHENDEYOUYITAIZHINENGYINXIANG。

JIGEYUEQIAN，WOFENGFENGHUOHUODIZHAODAOYIJIAZHINENGYINXIANGGONGSIDECHUANGSHIREN，ZAISHANGSHIQIANJITIANJIUNEIGOULEYITAI。GUANYUYUYINJISHUTISHENGXIAOLVDEWENTI——XIANZAIWOJIBENSHANGYANGCHENGLEYONGZHEIGECHANPINTINGGE、BOXINWENDEXIGUAN，MEITIANZAOSHANGWODOUHUISHUO“xxx，BOFANGXINWEN!”，“xxx，BOFANGSHUQINGDEYINLE”。

DAOMUQIANWEIZHI，TAHAISHIWORENWEICHANPINZUODEZUIHAODEYIJIAGONGSI——WULUNCHANPINDEWAIXINGHAISHIZHENGTIDEYUYINJISHUTIYANDOUNENGJICHUYIGEJIGAODE“WOCAOZHISHU”，WOQUESHIYANGCHENGLEYIXIEYUYINHUANXINGDEXIGUAN；DANJINXIANYUCI，ZUJIANZHINENGJIAJUDEBUFENJIUMEINEIMESHUNCHANGLE，TAXUYAOWOGENGHUANDIAOSUOYOUJIALIDECHUANTONGDIANQI，HAISHIYAOYOUZHIXIANGXINGDE。JIUERJIUZHI，TAZHIBUYUCI，ZAIYEMEIYOU“XINXIANDU”LE，GENGXIANGSHIYITAI“CHUANTONGYINXIANG”。

ZHEIRANGWOXIANGDAODANGNIANMAIHUIDEDIYIKUAIApple Watch，WODIAOZHENGHAOSUOYOUDESHEZHI、TUISONG，DANDAOZUIHOU，TAHAISHILUNWEILEMEITIANYICHONGDE“CHUANTONGSHOUBIAO”。

ZHINENGYINXIANGDEXIACHANGKENENGJIUHUIHETANGZHECHIHUIDEZHINENGSHOUBIAOYIYANG，YONGZHIWUYIQIZHIKEXI。