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ZAIXUEXILELIANGTIANWAIGONGQUANFA，YANXILEQUANFASUOYUNHANDEZHEXUELINIANHOU，WOMENFAXIAN，YONGCHUNQUANDEWUXUESIXIANGKEYIBEINARUDAOWOMENXIANYOUDEKECHENGPEIXUNTIXIZHONG。WOMENXIANGXIN，ZHEIXIESIXIANGJIANGYOULIDEBANGZHUSHANGYELINGXIUHETADETUANDUICHENGYUANGENGHAODEJIAYUGERENSHENGHUO，SHIXIANZHIYELIXIANG，TIGAOZIJIZAIMIANDUIFENFANFUZADESHANGYEHUANJINGSHIZUOBIXUDESHIYINGNENGLI。

ZUIRANGWOZHEMIDESHIYONGCHUNQUANDEHEXINQUANLI——ZHONGXINXIANLILUN。DUIYONGCHUNQUANDEXILIANZHELAISHUO，ZHONGXINXIAN，JIWEIRENTITOUDINGBAIHUIZHIWEILVHEDIMIANDEZHONGCHUIXIAN。YONGCHUNQUANLILUNXIANGXINRENTIQUANSHENDEHEXINNENGLIANGDOUHUIJUYUCI，YINCIZHEITIAOXIANJISHIYIQIEZHAOSHIDEJIAODIAN。WULUNJINGONGHAISHIFANGSHOU，XILIANZHEDEMEIGEDONGZUODOUYAOWEIRAOZHEITIAOZHONGXIANZHANKAI。JIJIDEYUANZEWEI：ZAISHOUHUWOZHONGXINXIANDETONGSHI，WODEQUANLIYAOJIZHONGDAJIDUIFANGDEZHONGXINXIANBUWEI。ZHEIYANGYILAI，WODEMEICIJINGONGKEYIZHIZAOZUIDADEGONGJIXIAOGUO，ERWODEMEICIFANGSHOUYENENGXIEXIADUIFANGMENGLIEDEGONGSHI。

YEXUSHIZHIYESHIRAN，GANGGANGJIECHUZHONGXIANLILUN，WOJIUFAXIANTAYUSHANGJIEJINGYINGSUOZHUIQIUDELINGXIUQIZHI、SHIDIANBANYOUXIDENGYITIGUANXIMIQIE。YONGCHUNQUANSUOZHELIQIANGDIAODEZHONGXINXIANGAINIANYUQIYEDEHEXINLINIAN，BIRUQIANGDADEJIAZHIGUANNEIQULI、NONGLIEDESHENFENRENTONGGAN，YIJIMINGQUEDEQIYESHIMINGGANDENGDENGDOUYOUZHEYIQUTONGGONGZHIMIAO。YUYONGCHUNQUANLEISI，ZAISHANGJIEYELIUCHUANZHE“HEXINNEIQULI”DECHUANSHUO。WULUNSHIZHUOYUEDEQIYEJIA、CHENGGONGDESHANGYEMOSHIYIHUOSHIXIANGYUQUANQIUDEQIYEPINPAI，WEIRAO“ZHONGXINXIAN”JIANGOULIXIANGSHISUOYOUWEIDASHIJIANZHETONGWANGWEIDADEBUERMIFANG。

ZHONGXIANLILUNYUHUANGJINTONGXINYUANFAZE

MINZUXUEXUEZHE、ZHIMINGYANSHUOJIAXIMENG·XINEIKE（Simon Sinek）ZAITANEIPIANGUANGSHOUHUANYINGDETEDYANJIANGHETADEDAIBIAOZUO《CONG“WEISHENME”KAISHI》YISHUZHONGDOUTANDAOLEYIGEJIANJIEYOULIDEGAINIAN——“HUANGJINTONGXINYUAN”。

XINEIKEFAXIAN，“SHIJIESHANGSUOYOUWEIDADE、GUWURENXINDEGERENHEZUZHIDESIKAOFANGSHI、XINGWEIFANGSHIYIJIJIAOLIUFANGSHIDOUJUYOUJINGRENDEXIANGSIXING。”ZHEIZHONGXIANGSIXINGKEYIBEIXINGXIANGHUADEBIYUCHENGYOUSANGEBUTONGZHIJINGDETONGXINYUANSUOQIANTAOERCHENGDETUXING，ZHEIBIANSHI“HUANGJINTONGXINYUAN”。

XINEIKEJIZHEISANGETONGXINYUANGEZIFUYULEXIANGZHENGYIYI。ZUIXIAODE，YESHIJULIYUANXINZUIJINDETONGXINYUANTACHENGZHIWEI“WEISHENME（why）”，JI“MUDE”；ZHONGJIANYICENGTONGXINYUANSHI“ZENMEYANG（how）”，JIFANGSHI；ERZUIWAICENGDEZEWEI“SHISHENME（what）”，JI“CHENGGUO”。

HUANGJINTONGXINYUANLILUNRENWEI，“MUDE”、“FANGSHI”HE“CHENGGUO”SHICENGJIDITUIDEGUANXI。ZHEIQIZHONG，“MUDE”JUYUHEXINDIWEI，“FANGSHI”SHI“MUDE”DEWAIYAN，“MUDE”HE“FANGSHI”GONGTONGYANSHENGCHULE “CHENGGUO”。ZAIZHEIYILILUNMOXINGXIA，CHENGGONGDESHANGYELINGXIUHESHANGYEMOSHIDOUSHIHEXINNENGLIANGYOUNEIXIANGWAIZIRANTUIZHANCHUDEBIRANCHANWU，ZHEIYUYONGCHUNQUANWUSHUJIADEJIJIYUANLIKEWEIYIQUTONGGONG。HEQUANLIXIANGSI，ZHIYOUDANGGERENHEQIYEBA“WEISHENME”，JISHIMINGGANHEJIAZHIGUAN，ZHIYUSIWEILINIANHEJUTIXINGDONGDEHEXINSHI，TAMENCAINENGZUOCHUGENGZHENGQUEDEJUECE，JIANLIKEKAODEGERENYUSHANGYEXINYU，ZUIZHONGSHIXIANQIANGDAERCHIJIUDEPINPAIXIAOYING。

XINEIKEYISIDIFU·QIAOBUSIDEPINGGUOGONGSIWEILI，XIANGXICHANSHILETADELILUN。TAFAXIAN，JINGUANQIAOBUSIYEYOUBUSHAOQUEDIAN，DANTAJUBEIYIHUXUNCHANGDEZHUANZHUDUHEQIANGLIEDESHIMINGGAN，YEZHENGYINWEICI，PINGGUOGONGSICAIQUDELEJINRIDECHENGJIU。QIAOBUSIDAPOCHANGGUI、DULISIKAO，TAXIANGXINKEJIJUEBUJINJINSHIGONGJU，GENGSHIRENLEISIXIANGDEYANZHAN，SHIJUXIANGHUADECHUANGZAOLI。CONGTACHUANGLIPINGGUOZHIRIQIDAOTAYINBINGQUZHI，PINGGUOGONGSIDEZHIYUAN、KEHU、GUDONGWUBUBEIQIMEILISUOZHEFU。YUANYINHENJIANDAN：TAMENXIANGXINQIAOBUSISUOXIANGXINDELINIAN，TAMENRENTONGQIAOBUSISUOCHANGDAODEJIAZHI。HUANJUHUASHUO，TAMENZHISUOYIXINLAIPINGGUOHEQIAOBUSI，SHIYINWEITAMENQINGCHUDEZHIDAOZHEIJIAGONGSIDE“ZHONGXINXIAN”SHISHENME。

ERDUIGERENLAISHUO，ZHEIZHONGDUIJIAZHIGUANDEKESHOUHEDUISHIMINGGANDEZUNXUNJIUSHIJIMI·LUOHUO（Jim Loehr）SUOJIANGDE“JINGSHENNENGLIANG”。ZHEIWEIZUOJIAHEQIYEGUANLIPEIXUNSHIZAITADEZUOPIN，《QUANQINGTOURUDELILIANG》YISHUZHONGZHICHU，JIANKANG、CHENGGONGDERENSHENGLIBUKAIJINGSHENNENGLIANGDEJIAOGUAN。RANERYIHANDESHI，RENMENWANGWANGHUIWEIRICHANGSHENGHUOZHONGBUDUANCHUXIANDEYIGEGE“YAOJINSHI”ERPIYUBENMING，QUEHULVELEJINGSHENNENGLIANGZHIYUGETISHENGMINGERYANZHONGYAOERJICHUXINGDEZUOYONG。

“YIGEJIANDANQUERANGRENGANGADEXIANSHISHIWOMENDOUZAIMANGLIUDEXUNZHAORENSHENGDEYIYI，（QUEWANGJILE，RENSHENGDEYIYIBUZAIZHUSHIERZAIZHUJI）”，LUOHUORUSHISHUO。ZHEIYUXUDUOYONGCHUNQUANXILIANZHEDEGANSHOUHENXIANG，TAMENCHANGZAIBAOYUAN，SHUOZIJIMEIBANFABAZHUYILIJIZHONGDAOZHONGXINXIANSHANG，YINWEITAMENYIZHIMANGYUGEDOU。DANSHISHISHANG，DANGNIGEDOUSHIFANGQILEZHONGXINXIAN，NISUOZAOYUDEZHINENGSHISHIBAI。

CANTONGSHANGYEBEIJUDEHEXINYUANYIN：“ZHONGXINXIAN”QUESHI

DANZAIWOBEIJINGDEGONGZUOQUANHESHEJIAOQUANZHONG，LEISISHANGWENSUOSHUDEBENMODAOZHIDEQINGXINGSHIFENCHANGJIAN。

HENDUOQIYEJIAHUOJIHUOLIAODESICHUBENBO，BUDUANQIEHUANTAMENDESHANGYEZHUZHANG，SHENMEDONGXIREMENTAMENJIUQUZHUISHENME；TAMENBUGUANXINRUHECHUANGZAOZHENZHENGDEJIAZHI，TAMENZHIGUANXINNAXIEDONGXINENGXIYINDAOTOUZIREN。HENDUOJIAZHANGHEHAIZIZHIGUANXINRUHETONGGUOKAOSHI，QUEBUZHIDAO，WEIYOUREQINGYUHAOQIXINCAINENGZHENZHENGRANGHAIZITIGAOJINENG、HUODEZHISHI。

HENDUOGUANLIZHEXIHUANZAIRENQIANBAICHUYIFUMANGLIUDEYANGZI，RANHOUJIUBUTINGDEYAOGONGQINGSHANG。DANQISHITAMENBENGAIZUODESHITISHENGZIWO，WEITUANDUIFUCHUBINGQIEZHENZHENGQUGUANXINZIJIAQIYEDESHENGCHANZHUANGKUANG。

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TONGYANGDE，QIYEJIAZIJIFANGQI“ZHONGXINXIAN”ERJIQIYEDAILAIMAFANDEYEBUSHAO，BIRUTELAWEISI·KALANIKE。ZUOWEIUberDECHUANGSHIREN，KALANIKEDEAOMANWULI、KUANGWANGZIDAJIQUEFACHENGXINDEXINGWEI，JIGONGSIDAILAILEYILIANCHUANGONGGUANWEIJI。GENGZAODESHI，KALANIKEDEGERENXINGSHIYUANZEHAIDUHAILEUberZISHENDESHIDIANBANYOUXI。

XIANZAIDEUberRANGZIJIADESIJIYUANSHENGZAIDAO，ERUberZIJIYOUZAIYUTONGXINGDEJINGZHENGZHONGLUOYUXIAFENG。NANGUAISHANGGEYUEGONGSIHUIZUOCHUBAMIANKALANIKECEOZHIWUDEJUEDING。

ERZAIZHONGGUO，WORENWEIBEILIZIJI“ZHONGXINXIAN”DEDIANXINGQIYEMOGUOYULESHILE。MANGMUDEKUOZHANGZHENGCESHIDEGONGSIWANGJILEZIJIDANGNIANJUEQISHIDEDIYIZHUNZE：XIANGKEHUSHUCHUJIAZHI（ZAICIYOUBIYAOZUOXIASHUOMING，WOSHILESHIDEQIANYUANGONG）。

 “QIANXUNZHONGXINXIAN”：TONGWANGZUNYANYUCHENGJIUDEJISHI

CONGJIJIDEYIMIANKAN，NEIXIEYIKAOQINGXIDE“ZHONGXINXIAN”ERQUDECHENGJIUDEGERENHEQIYEQISHIYEBINGMEIYOUNEIMENANZHAO。XIMENG·XINEIKETIDAOLEPINGGUOGONGSI，BUGUOWOFANERDUIPINGGUO、GUGEDENGNEIXIESHIKEBIAOBANGZHEYAO“GAIBIANSHIJIE”DEQIYEXINGQUBUDA。

ZHEIDAOBUSHIYINWEIWOQUEFALIXIANGZHUYI，JINJINSHIYINWEIWOBIJIAOXIANSHI。ERXIANSHIJIUSHIJUEDABUFENQIYEBINGMEIDASUAN“GAIBIANSHIJIE”，TAMENYEBINGMEIYOUDAZHANGQIGUDEZAIGUCHUIMOUGECUOWUDE“ZHONGXINXIAN”，TAMENZHISHIZAIZUOZIJIDESHIQINGERYI。YINCI，DUIYUTAMENERYAN，NENGQIDAOSHIFANZUOYONGDEBANGYANGYEBINGBUSHIGUGE、PINGGUONEIYANGDEGONGSI，ERSHINENGSHIZHONGBAOCHIQIANXUDETAIDUHEZHUANZHUDEJINGSHENDEGERENHEQIYE。

ZAI2015DAO2016NIANQIJIAN，WOCENGZAIDHL-ZHONGGUOWAIYUNJITUANKAIBANSHOUKE。WOBEINEILISUOCHONGSHANGDEYANJIN、ZHUANZHUDEQIYEQIZHISUOXIYIN。HENKUAI，WOJIUFAXIANLETAMENDECHENGGONGMIJUE：TAMENYI“GUZHUZHIXUAN”ZUOWEIQIYEJIAZHI，TAMENBINGCHIGONGPINGGONGZHENGDETAIDU，YIKAOSHIJIEJIDEWULIUGONGYINGTIXIWEIKEHUTIGONGWENDINGERGAOZHILIANGDEFUWU，SHIHOUZHENENGFANGXINDEJIANGTAMENSHIWEI“KEKAOZHIXUAN”，YESHIGUDONGMENNENGMANYIDEJIANGTAMENSHIWEI “TOUZIZHIXUAN”。

TAMENBUXIANGRUJINDEXUDUOKEJIQIYENEIYANGYOUZHEXUANMUDESHENZI，TAMENZHISHIJINHUZHIAODEJIANSHOUZIJIDEQIYEJIAZHIBINGSHIZHONGRUYIDEJIANCHIZUOZIJIZUISHANZHANGDESHI。ERXIANZAI，YIKAODUONIANDEGENGYUN，TAMENYIJINGQUDELEFENGSHUODECHENGGUO：TAMENSHIZHONGGUOJINGNEIZUIDADEGUOJIKUAIDIGONGSI。QUNIAN，TAMENGANGGANGQINGZHULEZIJIDE30ZHOUSUISHENGRI，ZHEIDUIYUZAIZHONGGUOJINGYINGDEZHONGWAIHEZIQIYELAISHUOJUEDUICHENGDESHANGSHIAORENDECHENGJIU。

ERCONGRENDEJIAODUKAN，“QIANXUERZHUOYUE”DEZUIHAODAIYANRENMOGUOYUWOLUN·BAFEITE。JINGUANSHENJIAYICHAOGUO600YIMEIYUAN，DANDADUOSHUSHIHOU，BAFEITEBINGBUZAINIUYUETA，ERSHIZAIAOMAHASHINEICHUANGPUTONGDEBANGONGLOUZHONGGONGZUO。TAXIANZAIDEJUSUORENGRANSHI49NIANQIANWEIJIARENGOUZHIDENEIGESHUSHIERPINGFANDEWUJUSHIZHUZHAI。ZHEICHUANGFANGZIXIANZAIDEGUZHIDAYUESHI60WANMEIYUAN，ZHIXIANGDANGYUBAFEITESHENJIADE0.001%。

TABUYONGTOUJICHAOZUO、CAIWUHUAZHAOYIHUOSHIGONGGUANSHOUDUANLAIZHUANQIAN；TASUOLEIJIDECAIFULAIZIYUTOUZIQIYESUOSHOUHUODEHUIBAO。TAHUIYONGYANJINDEJISUANFANGSHIQUHENGLIANGNAXIEQIYEZHIDEMAIRU，RANHOUZAIYONGHELIDEGUJIAJINXINGCHIXUBUDUANDETOUZI。ERYIDANWANCHENGTOUZI，TAJUEBUGUOWENGONGSIDEYUNYING，TASUOZUODEJINJINSHIKANZHEGONGSIZAIZHENGQUEDEGUIDAOSHANGZOUDEYUELAIYUEHAO，RANHOUZIJISHOUHUOGONGSISHENGZHISUODAILAIDEFUJIACAIFU。

JINGUANTABUXIANGGUIGUDEDARENWUMENNEIYANG，SHIKEBA“RANGSHIJIEGENGMEIHAO”ZHILEIDEHUAGUAZAIZUIBIAN，DANDUONIANLAI，TAYIZHISHENTILIXINGDEJIANGZIJIDECAIFUTOURUCISHANSHIYE。JINGUANXUDUORENZHIYITA“DIDIAO”DECHUSHIFANGSHI，DANBAFEITEBINGBUYIWEIYI。TABUZAIYIWAIJIEDEZHONGZHONGPINGPAN，YINWEITANEIXINZIYOUYIGANCHENG、YITIAO“ZHONGXINXIAN”，YIZHANG“NEIXINSHIJIEDEJIFENKA”。

“PINGPANYIGERENDESUOZUOSUOWEISHIFOUZHENGQUEQISHIHENJIANDAN，JIUKANTAZIJIHUODEDE‘FENSHU’SHIJILUZAI‘NEIXINSHIJIEDEJIFENKA’SHANGHAISHI‘WAIBUSHIJIEDEJIFENKA’SHANG，”ZHEISHIBAFEITEDEMINGYAN，“RUGUONIDENEIXINSHIJIEYINCIERDEDAOLEPINGJINGHEMANZU，NEIMENIZUODEYIDINGSHIZHENGQUEDESHI。”

HENDUORENYANXIANBAFEITEDECAIFU，CHUIXIANYUPINGGUOGONGSICHANPINSUOTUICHUDEGAOGUIGECHANPIN，QUEBUZHIDAOTAMENDECHENGGONGLAIZIYUSHENCHENDEZHUANZHUDUHEJIANDINGDESHIMINGGAN。HUANJUHUASHUO，SHANGJIEJINGYINGDECHENGJIUHESHANGYEMOSHIDECHENGGONGQISHILAIZIYUJIANXINGZHENEIXINSHENCHUDUI“ZHONGXINXIAN”DEJIANSHOU。